ORE4x4 celebrates successful debut at LRO Show 2021
Author: Luke Tarbuck
Category: General News
Date: September 17, 2021

September 2021 marked our debut show and in true ORE4x4 fashion, we started with the biggest Land Rover show on the planet – Land Rover Owners Show, East of England Showground. Before you read on, watch Chris giving you a walk around tour of our stand:

At the stand, we released a preview of our new bumpers, our drop-down tailgate wheel carrier and our innovative cargo guard with military-style utility storage system. Of course, we also exhibited our existing range of Wheel Carriers, Steering Guard, Corner Protectors, Lighting products and a new line of merchandise.

Enthusiasts enjoyed our interactive “plug-and-play” light stand along with the chance to enter the biggest giveaway we’ve ever ran! Other than the guys from the workshop, the entire ORE team made it down to the show and we’re on hand to meet our customers and demonstrate our products.

We headed down from HQ in the Midlands in our two immaculate Project 90’s each sporting a unique range of ORE products which were on display outside the stand. We were also joined for the by our brand ambassador Boris the Defender and Liam from Tirsbaek TV.

Ian, from IRB Developments, was on hand to provide a technical demonstration of our OREsome lighting products both on the show cars and on Boris the Defender! His input was instrumental when helping customers with their bespoke lighting solutions. We were also blessed with the presence of many other manufacturers and competitors who stopped by to admire our stand and products.

Over the weekend, over 15000 enthusiasts attended the show who we welcomed into the stand to check out our range of products and meet the team. When we asked, Chris said:

“We’re completely blown away from the response at the show. It was great to see so many of our fellow enthusiasts and I lost track within a few hours the number of people who approached us and complimented the quality of our products, the durability of the powder-coating and stories of ORE products that still look new after years of off-road usage. Quite a few people also mentioned that its brilliant to see a small, UK manufacturer standing up for themselves and protecting their designs and IP more actively. Above all, the fantastic response has spurred us on to keep innovating and raising the bar in our industry!”

We’d also like to express our personal thanks to everyone in our audience who helped to make our first show so memorable. We’re so happy with the response on social media, with our #LROSHOW2021 post becoming the most engaged content we’ve ever published!